Senior Account Executive – Public Relations (Focus on Food, Wine & Spirits)
New York, NY - Full Time
OVERVIEW Are you passionate about food, cocktails, wine and best-in-class hospitality? Do you love telling people the stories behind the things you eat and drink? Are you creative and able to apply an eye-for-design to events and media programs? Then the Senior Account Executive position with Evins may be the ideal role for you! The SAE role within the Food, Wine & Spirits practice is not only an integral part of the creative planning process, client relations and media outreach teams, but is also given the ability to travel, work with some of the biggest names in the industries we serve, and lead programs with autonomy. Senior Account Executives within the FWS practice at Evins are surrounded by passionate professionals who love exploring trends and culture related to our clients. As teammates, the FWS team will help teach best practices, collaborate at every level, and encourage everyone to bring their own creativity and personal interests into the work. The Senior Account Executive position within the Food, Wine & Spirits practice at Evins is perfect for public relations professionals with experience pitching stories to media, who can bring an enthusiastic, media-savvy, creative, tenacious, organized, fearless and cocktail-loving personality into a high-powered team.
RESPONSIBILITIES SAE responsibilities include, but are not limited to the following:
Day-to-day client correspondence – serving as account lead on certain business
Assist in the creative development of strategic PR initiatives / plans
Proactively pitch media with tailored story angles to target specific outlets / journalists
Develop and maintain solid media relationships
Secure quality media placements (online, print, broadcast, etc.)
Execute client events
Daily monitoring of media for client placements
Manage media clippings and do write-ups for clients
Maintain and organize client files and documents
Perform in-depth research and analysis (audits) for various client initiatives / opportunities
Manage and prepare monthly status reports for clients
Draft press releases, press kit materials, pitches, media alerts, etc., and distribute them accordingly
Coordinate desk sides for client market visits
Compile briefing books for client market visits / road shows
Coordinate travel arrangements for both clients and press
Identify and forge relationships with select strategic partners
Collect and maintain editorial calendars
Build, update and maintain media lists / contact databases
Prepare meeting agendas, notes, call recaps, etc.
Manage interns
Demonstrate knowledge of current industry news and trends by sharing insights both internally and with clients resulting from regularly reading industry outlets and attending industry events
REQUIREMENTS
Passion for food, wine & spirits is a MUST! If you really like bourbon, that’s a bonus.
Minimum 3 years of public relations experience at an agency, [PLEASE DO NOT APPLY WITHOUT PR EXPERIENCE]
Solid track record of media placements across mixed media with specific contacts in the spirits category
Strong writing skills able to create client-ready documents with minimal edits
Highly organized and detail oriented with the ability to multi-task
Outgoing personality, networking ability and desire to work as part of a team
Ability to communicate effectively in all written and verbal reports
Social media savvy
ABOUT EVINS At Evins our team members are our most treasured asset. We truly value their wellbeing and are proud to offer competitive benefits including medical, dental and vision insurance, various supplemental insurance options such as life, disability, and pet insurance, a 401k retirement plan, PTO and commuter benefits. Additional perks include staff lunches, group classes, outings, local discounts and much more!
Evins is an award-winning branding, marketing and communications agency, specializing in the development of integrated multi-platform programs and campaigns for icon, legacy and luxury brands. Founded in 1987, Evins has been consistently recognized for its creative excellence, strategic planning and tactical execution. By forging long-term client partnerships, Evins makes a measurable, meaningful and consequential contribution to the growth and success of its clients' businesses. For additional information, please visit our website (evins.com).
COMPENSATION RANGE: $71k - $85k/yr Based on Experience HYBRID: Work from Home Mondays, Wednesdays, Thursdays and Fridays + Work onsite Tuesdays and the second Thursday of each month